Welcome to

Innovative Beverage Co. is a company formed on visionary qualities to unearth creative, innovative, boundary pushing beverages, and bring these products to the world. At Innovative Beverage Co. we specialize in developing niche beverage products in selected markets through comprehensive market research. Once an innovative beverage is developed we then focus on strategic marketing and distribution so that it is readily available for the consumer.


Mission Statement

To be a leading competitor in providing innovative beverages on a global scale.


Joel Fuller (Director – Innovative Beverage Co)

Joel was previously an Executive Financial Advisor at Westpac Private Bank – with 8 years experience. Joel has wide-ranging knowledge of, and experience in providing corporate and executive financial advice to High Net Worth’s specialising in:

- Corporate Superannuation
- SMSF and Retirement Strategies
- Structured and Alternative Wholesale Investments
- Insurance and Estate Planning

Joel now specialises in Corporate Sales and Finance at Innovative Beverage Co.
Joel holds a Bachelor of Commerce (Finance and Financial Planning) from Deakin University.


Chad Yesilova (Director – Innovative Beverage Co)

Chad was previously an Executive Advisor at Findlay and Co Stockbroking – with 5 years experience. Chad has wide-ranging knowledge of, and experience in financial advice to High Net Worth’s specialising in:

- Start-up Companies regarding Private Placements
- Public Offerings
- Strategic Venture Arrangements

Chad now specialises in Creative and Strategic Marketing at Innovative Beverage Co. Chad holds a Bachelor of Commerce (Marketing and Finance) from the University of New South Wales.


Philip Weinman (Chairman – Deasil Management Group)

In 1983, Philip founded HiSoft, a software/hardware solutions business which quickly became one of Australia’s fastest growing companies, employing 400 people in 5 countries. It held approximately 35% market share in Australia and within 5 years HiSoft grew to become Australia’s largest privately owned computer company with a turnover in excess of $300M. In 1995, Philip founded CTS travel and Events and three years later is listed on the ASX with a turnover in excess of $450 million. More recently, Philip established Deasil Management Group, which assists start-ups, existing private companies and under-performing, under-valued ASX-listed companies in need of capital and/or management expertise to grow.


Barry Collet (Advisory Board – Deasil Management Group)

Barry is a mechanical engineer with over 35 years experience. He has held various senior executive positions with both multi-national and private companies within the food and beverage industries. Barry co-owned mid-tier beverage company, Pacific Beverages, which was acquired by Coca Cola Amatil in 2002. He has served on government advisory boards to the industry as well as industry bodies such as the Australian Soft Drink and the Australian Fruit Juice associations. More recently Barry has been managing his family investment company focusing on investment in property and equities, as well as mentoring small business owners in all areas of business management.


Dean Weinman (Director – Deasil Management Group)

With his ever-expanding global network of business, social and community contacts, Dean’s ability to not only ‘see’ an opportunity but then ‘act’ on it (where others may not) allows him to take a good ‘idea’ and make it become a ‘reality’. An eternal optimist, Dean does not see problems, rather opportunities to find favourable solutions; making him a positive contributor in any given situation.

Dean previously worked for the Managing Board of LeasePlan Australia , where he was responsible for developing and implementing new strategic initiatives, analysing suitable and viable emerging companies and managing acquisitions and alliance partners, ensuring sustainable and continued growth for the company. Prior to this position, Dean spent three years as an academic tutor at Monash and Deakin Universities, in both the Marketing and Management Faculties. Dean holds a Bachelor of Business (Marketing and Management – Honours) from Monash University. Also Dean is an active board member on both the Young UIA Executive and the Mount Scopus College Foundation.


Our Partners


Deasil Management Group

Adopting an entrepreneurial style, Deasil Management strategically invests and partners with businesses seeking to grow, aiming to maximise long term returns for all stakeholders. Deasil has taken positions in a number of fast growing public companies and is involved with operational businesses including; Ascenda Corporation, Automate Group, Boca Juniors Soccer Schools, Deasil Infrastructure Control and Project Management, Deasil Public Relations, Deasil Trading, The Drilling Group, Goal Management Group, Goal Property Group, Iceberg, Innovative Beverage Co., LaunchTwo People, MediaTag, Plan B Travel Group and Rosch Group. - www.deasil.com.au


Locomote - Digital Agency

Locomote is a Melbourne based strategic marketing, web development, and business consulting company that helps both B2C and B2B companies connect with better prospects and improve their business processes using digital technology. Locomote approaches each project by identifying business objectives and delivering solutions that are essential to increasing simplicity, efficiency, and sales. They are passionate about each project they work on and believe that the strategic, creative, and development process should be fun and inspiring for everyone. – www.locomote.com.au





esc anti energy drink
esc - Calm in a can

Created to help you stay calm and in control, esc is a refreshingly relaxing drink made with chamomile, passionflower and valerian.

It's lightly carbonated with a subtle tropical twist and has no artificial colours, flavours or preservatives. And it has only 50 calories per can, about the same as an apple. Beat that.

view website →
innovative white labelled water
Innovative Water (Custom Labelled Water)

Custom labelled bottled water is a simple yet effective way to build your brand and promote your company message. From in-store sales to promotional handouts, custom bottled water is perfect for numerous occasions such as:
• trade shows
• product launches
• exhibitions
• sporting tournaments
• retail promotions
• merchandising
• corporate meetings
• conferences
• fundraising
• giveaways

We provide a commercial production (full wrap-around labeling) at competitive prices.
Please click here to view our information brochure

website coming soon →

If you are interested in becoming a distribution partner for any of our products, please email: info@innovativebevco.com



42 Barkly Street
St Kilda VIC 3182

E: info@innovativebevco.com

T: +61 3 8598 0664

F: +61 3 9534 3026